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A head to head comparison of The Ordinary and Minimalist
By Shefali Pandey
Aug 22, 2025

The spider-man pointing at each other meme has gone beyond the realms of just being...

AI-generated image of digital ad metrics
By Shefali Pandey
Aug 22, 2025

In the world of digital advertising, numbers tell stories. Not just any stories, stories of...

A concept image for unhinged marketing, showing two smiley stress balls with weird expressions being held by two hands
By Vasim Samadji
Aug 21, 2025

Picture this: You're mindlessly scrolling through Instagram at 2 AM (don't judge, we've all been...

A minimalistic, clean graphic image in cream and white, with the text Shein vs Zara written across it
By Shefali Pandey
Aug 21, 2025

In the world of fast fashion, two giants stand miles apart in strategy yet neck-and-neck...

Yellow background graphic showing Nothing phone and earbuds on the left, OnePlus phone on the right, with 'Marketing Strategy' and 'VS' text.
By Vasim Samadji
Aug 21, 2025

In today's smartphone market, the specs sheet is no longer the real battleground. Cameras get...

A visual comparison of a traditional search engine and an AI chatbot
By Shefali Pandey
Aug 21, 2025

The question "Is Google being replaced by AI?" is going beyond a hypothetical debate and...

Taylor Swift smiling in front of her fans
By Shefali Pandey
Aug 21, 2025

Taylor Swift has over 280 million followers on Instagram but you won’t find her chasing...

By Shefali Pandey
Aug 20, 2025

When OpenAI unveiled GPT-5 on August 7, 2025, the digital marketing world anticipated a revolutionary...

ai image of suspense marketing outdoor hoarding
By Vasim Samadji
Aug 18, 2025

In an era of infinite content vying for attention, suspense marketing stands apart, invoking intrigue,...

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