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Yellow background graphic showing Tata car on the left, Mahindra car phone on the right, with 'Marketing Strategy' and 'VS' text.
By Vasim Samadji
Sep 2, 2025

When it comes to Indian brands that have managed to stay relevant for decades, Tata...

a girl recording content while looking at a camera
By Vasim Samadji
Sep 2, 2025

In a world of shrinking attention spans and endless choices, content is how brands connect,...

Image of a young kid holding his fist up
By Shefali Pandey
Aug 30, 2025

Take a look around you, everyone is scrolling. From bored commuters to overworked professionals seeking...

By Vasim Samadji
Aug 29, 2025

શું તમે એક બિઝનેસમેન છો અથવા એક બ્રાન્ડના માલિક છો? અને શું તમે તમારી બ્રાન્ડના...

A concept image representing organic social media reach with a man swiping up on a smartphone and lots of reaction icons flying through
By Vasim Samadji
Aug 28, 2025

If you’re blaming the algorithm for your brand’s low organic reach, you're looking in the...

engagement image of Taylor Swift and Travis Kelce
By Shefali Pandey
Aug 28, 2025

Taylor Swift just announced her engagement… and yes, the internet instantly went into meltdown mode....

Illustration of a person's hands photographing food on their phone
By Vasim Samadji
Aug 27, 2025

Gen Z, those born between the mid-90s and early 2010s, are reshaping nearly every industry...

Image with logos of every brand mentioned in this blog with a question mark to spark curiosity.
By Vasim Samadji
Aug 26, 2025

You might be wondering, what's the point of this exercise? Well, it's not just for...

nikhil kamanth
By Shefali Pandey
Aug 26, 2025

How does a school dropout become THE poster boy for modern Indian intellect? Have you...

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