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Lenskart’s Marketing Strategy of Omnichannel Branding and Trust Building
By Shefali Pandey
Jan 12, 2026

For decades, buying glasses in India remained a clinical chore, tucked away in uninspiring optician...

Why is Liquid Death so successful?
By Shefali Pandey
Jan 12, 2026

Imagine if water had a personality and it was punk rock. That is exactly what...

Why Your Sitemap Isn’t Helping SEO as You Think
By Shefali Pandey
Jan 9, 2026

There's a ritual that happens when someone decides their website needs better SEO. They Google...

Top GMB Local Ranking Factors Google Doesn’t Tell You
By Shefali Pandey
Jan 9, 2026

There's a strange theatre that plays out every time a business decides to "do SEO...

Why Visual Identity Matters More Than Ever for Modern Brands
By Vasim Samadji
Jan 9, 2026

Scroll through your phone right now. Open Instagram, LinkedIn or any social media platform. Within...

All the things you need to know about Robots.txt in 2026
By Shefali Pandey
Jan 9, 2026

Your website has invisible doorways that search engines check before entering. These doorways determine which...

Bewakoof Marketing Strategy
By Shefali Pandey
Jan 6, 2026

In 2012, two IIT Bombay graduates launched a website selling t-shirts with quirky quotes on...

Urban Company Marketing Strategy: How It Became India’s Home Services Leader
By Shefali Pandey
Jan 6, 2026

In 2014, three founders identified a problem plaguing every urban Indian household: finding reliable home...

Bella Vita Performance Marketing Strategy
By Vasim Samadji
Jan 5, 2026

In 2018, Aakash Anand launched Bella Vita Organic from a small salon in Gurugram with...

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