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Should You Rethink Your Packaging Strategy in the Quick Commerce Boom
By Shefali Pandey
Dec 1, 2025

A decade ago, buying your favourite snack meant a small ritual: a walk to the...

Why Online Reviews Matter So Much in the Hospitality Industry
By Shefali Pandey
Nov 29, 2025

You're planning a weekend getaway. You've narrowed it down to two hotels in Ahmedabad: similar...

Brand Consistency Across Digital Channels: The Revenue Impact Nobody Talks About
By Vasim Samadji
Nov 27, 2025

Your Instagram ad appears to have been designed by a minimalist Scandinavian designer. Your Facebook...

How to Fix Common Branding Mistakes That Are Destroying Your Ads
By Shefali Pandey
Nov 27, 2025

You're burning through your advertising budget faster than a bonfire burns newspaper. Your ads get...

LVMH Marketing Case Study: How do you sell exclusivity to the masses
By Shefali Pandey
Nov 27, 2025

LVMH (Moët Hennessy Louis Vuitton) commands over €86 billion in annual revenue across 75+ luxury...

What is AI SEO? Is It Really Worth It in 2025?
By Shefali Pandey
Nov 26, 2025

Search as we know it is fundamentally changing. For two decades, SEO meant optimising to...

Top Automobile Influencers in India
By Vasim Samadji
Nov 26, 2025

The Indian automotive market is a dynamic beast, fueled by a booming middle class and...

Why Annoying App Ads Actually Work: The marketing strategy of apps
By Shefali Pandey
Nov 25, 2025

You've seen them (assuming you have not been living under a rock). The relentless Astrotalk...

What Makes a Brand “Feel” Premium: The Psychology Behind Perceived Luxury
By Vasim Samadji
Nov 25, 2025

A Tata Nano and a Mercedes both provide transportation. An H&M shirt and a Hermès...

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