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Top GMB Local Ranking Factors Google Doesn’t Tell You
By Shefali Pandey
Jan 9, 2026

There's a strange theatre that plays out every time a business decides to "do SEO...

Why Visual Identity Matters More Than Ever for Modern Brands
By Vasim Samadji
Jan 9, 2026

Scroll through your phone right now. Open Instagram, LinkedIn or any social media platform. Within...

All the things you need to know about Robots.txt in 2026
By Shefali Pandey
Jan 9, 2026

Your website has invisible doorways that search engines check before entering. These doorways determine which...

Bewakoof Marketing Strategy
By Shefali Pandey
Jan 6, 2026

In 2012, two IIT Bombay graduates launched a website selling t-shirts with quirky quotes on...

Urban Company Marketing Strategy: How It Became India’s Home Services Leader
By Shefali Pandey
Jan 6, 2026

In 2014, three founders identified a problem plaguing every urban Indian household: finding reliable home...

Bella Vita Performance Marketing Strategy
By Vasim Samadji
Jan 5, 2026

In 2018, Aakash Anand launched Bella Vita Organic from a small salon in Gurugram with...

What Does Brand Value Really Mean for Your Business?
By Vasim Samadji
Dec 31, 2025

Did you know the Toyota Corolla and the Chevrolet Geo Prism were, for all practical...

Influencer Marketing vs Brand Ambassadors: Which Strategy Builds Loyalty?
By Shefali Pandey
Dec 31, 2025

A fashion brand launches a new collection. They have two options: partner with an influencer...

Snitch Marketing Strategy: How It Grew to ₹520 Cr Revenue
By Vasim Samadji
Dec 31, 2025

In 2021, Snitch was a relatively unknown men's fashion brand generating ₹11 crore in annual...

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