Marketing is full of surprises. Every now and then, a campaign comes along that makes us scratch our heads and ask, "Why did this work so well?" That’s exactly how...
McDonald’s entered India in 1990 and in no time — it became a cult. Parents would take their kids to McDonald’s and order a happy meal. Then you might also...
The Kumbh Mela, held every 12 years in Prayagraj, is back and bigger than ever! As it's MahaKUmbh happening this time — which is just once in 144 years. With...
If you’re into marketing, you know how it constantly surprises you. Every day, there’s a new campaign that makes you stop and think, “Wow, who would’ve thought of that?” Recently,...
We all know Gucci and Louis Vuitton. These brands have successfully managed to create an impression in our minds. And that’s all that strong marketing & branding is all about....
Two types of content formats have been trending lately. Those are UGC & influencer content. Everyone is well-versed with the reach and engagement influencer content provides but UGC content thriving...
