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Stranger Things S5’s Marketing is a masterclass in Netflix’s Global Campaign Strategy
By Shefali Pandey
Dec 9, 2025

Oh, so your brand wants to "go viral"? Adorable. While you're scheduling your third Instagram...

Pantone Colour of the Year 2026: Cloud Dancer Explained for Brands
By Shefali Pandey
Dec 5, 2025

So Pantone has announced Cloud Dancer as the Colour of the Year 2026. PANTONE 11-4201,...

Adobe Buys Semrush for $1.9 Billion: Your Business Just Changed
By Shefali Pandey
Dec 2, 2025

Now and then, a ripple in the tech world becomes a tsunami for industries connected...

Why You Require Digital Marketing for Your B2B Business
By Vasim Samadji
Dec 2, 2025

There's a persistent myth in the B2B world that digital marketing is for consumer brands...

Should You Rethink Your Packaging Strategy in the Quick Commerce Boom
By Shefali Pandey
Dec 1, 2025

A decade ago, buying your favourite snack meant a small ritual: a walk to the...

Why Online Reviews Matter So Much in the Hospitality Industry
By Shefali Pandey
Nov 29, 2025

You're planning a weekend getaway. You've narrowed it down to two hotels in Ahmedabad: similar...

Brand Consistency Across Digital Channels: The Revenue Impact Nobody Talks About
By Vasim Samadji
Nov 27, 2025

Your Instagram ad appears to have been designed by a minimalist Scandinavian designer. Your Facebook...

How to Fix Common Branding Mistakes That Are Destroying Your Ads
By Shefali Pandey
Nov 27, 2025

You're burning through your advertising budget faster than a bonfire burns newspaper. Your ads get...

LVMH Marketing Case Study: How do you sell exclusivity to the masses
By Shefali Pandey
Nov 27, 2025

LVMH (Moët Hennessy Louis Vuitton) commands over €86 billion in annual revenue across 75+ luxury...

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