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Bewakoof brand marketing strategy
By Shefali Pandey
Jan 6, 2026

In 2012, two IIT Bombay graduates launched a website selling t-shirts with quirky quotes on...

Urban Company's marketing strategy and growth journey from startup to home services leader
By Shefali Pandey
Jan 6, 2026

In 2014, three founders identified a problem plaguing every urban Indian household: finding reliable home...

Bella Vita Organic performance marketing case study showing growth from ₹100 crore to ₹500 crore through data-driven campaigns
By Vasim Samadji
Jan 5, 2026

In 2018, Aakash Anand launched Bella Vita Organic from a small salon in Gurugram with...

Visual representation showing brand value concept with customer perception, loyalty and business worth
By Vasim Samadji
Dec 31, 2025

Did you know the Toyota Corolla and the Chevrolet Geo Prism were, for all practical...

Comparison visual showing influencer marketing for short-term campaigns versus brand ambassadors for long-term loyalty building
By Shefali Pandey
Dec 31, 2025

A fashion brand launches a new collection. They have two options: partner with an influencer...

Snitch brand marketing strategy case study showing growth from Shark Tank India to ₹520 crore revenue
By Vasim Samadji
Dec 31, 2025

In 2021, Snitch was a relatively unknown men's fashion brand generating ₹11 crore in annual...

Graphic of Lionel Messi with a text layout
By Vasim Samadji
Dec 19, 2025

Three days. Four cities. One football legend. And somehow, Lionel Messi's GOAT India Tour 2025...

Brand logo of Zoho placed on a white background with the text below Zoho Marketing Case Study
By Shefali Pandey
Dec 12, 2025

In an industry where startups burn through millions in advertising budgets and marketing campaigns, Zoho...

Premium pricing strategy through advertising showing how strategic brand positioning and perceived value enable charging 2-3x more than competitors
By Vasim Samadji
Dec 10, 2025

Two water bottles sit side by side. Both hold 750ml. Both keep water cold for...

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