When you think of online fashion in India, Myntra is a name that immediately comes to mind. The company has positioned itself as the go-to destination for trendy, affordable, and...
Nostalgia marketing is one of the most powerful strategies brands can use today. It taps into emotions, evokes fond memories and creates an instant connection with the audience. While nostalgia...
Show us one person in our country who doesn’t know Amul. Isn’t it the benchmark of a successful brand? Amul has long been a household name in India. Whether it's...
India’s footwear market is highly competitive. If you look at the below data, even big brands like Nike and Puma have less than 5% of the market share on Amazon...
When you think of a certain thing like a phone —- Which brand comes to your mind? It's either Samsung or Apple on top of your mind. That’s how iconic...
