The Challenges

• Creative Fatigue: Jewellery advertising often relies on clichés: elegant models, soft lighting and hoardings crammed with tiny-font offers. Swarnaganga’s 50% off offer wasn’t enough to stand out. How could we evoke emotion in a visually monotonous category?
• Local Sensitivity: Navi Mumbai has its own pulse and culture. The campaign had to feel native not generic.
• Budget & Time Constraints: Tight deadlines and limited budget demanded maximum creativity with every rupee and every word.

The "Everywhere" Effect

• How did we achieve that 5-6 times visibility the client wanted?

Online targeting to reach new audiences across Facebook, Instagram and YouTube

Retargeting campaigns to stay top-of-mind with interested users

Offline hoardings strategically placed in high-traffic areas around Nerul and Kharghar

We spent weeks vetting hundreds of local influencers, these influencers introduced the Bhavya Mangalsutra Mahotsav in their own voices, conversational, warm and crucially, multilingual. They spoke in Marathi, Hindi and English, meeting the community exactly where they were.

Once we had their attention, we needed to give them a reason to act.

We rolled out product-focused images/videos that showcased the designs, the craftsmanship, the sheer variety that awaited customers at the store. These weren't traditional product shoots, they felt more like design reviews, where viewers could genuinely visualise themselves walking into the store, trying on pieces, finding their mangalsutra.

By this stage, people were interested. Some were even convinced. But in jewellery, where purchases are both emotional and significant, that final nudge matters.

We retargeted warm audiences with real reviews from real customers. No actors. No scripts. Just genuine voices sharing their experience. This social proof became the gentle push that moved people from "I'm thinking about it" to "I'm heading to the store this weekend."

And perhaps our favourite metric: "Mangalsutra Mahotsav" became one of the top-rising search queries in Navi Mumbai during the campaign period. People weren't just seeing our ads, they were actively searching for the festival, driven by genuine interest and intent.

At Flora Fountain, this is the kind of impact we strive for: we are not so much for impressions that look good in a deck, but campaigns that create genuine movements, build lasting brands, and drive business results that matter. So, now you know where to go if you’re looking for a jewellery branding agency!