When Sly Granny, a European fine-dining restaurant at Taj Skyline Ahmedabad, was gearing up for its launch, their marketing manager, Muskan, reached out to us. The challenge? The official launch was just around the corner, less than 10 days away.
At first, we hesitated. But after meeting the founders, there was an instant sense of trust and partnership. What was supposed to be “too little time” became a mission to create a buzz-worthy launch that matched the stature of a restaurant inside the Taj.
We knew conversations drive exclusivity. So we began with a preview launch that brought in Gujarati movie stars and key personalities. Every detail was thought through, from music to ambience, all the way to showcasing Sly Granny’s mocktails. We also conducted exclusive interviews at the event, ensuring that stories and perspectives travelled beyond the venue and into the feeds of thousands.
We didn’t stop at a preview. To build hype, we designed a first-of-its-kind fake launch event, something the city had never experienced. Themed around cocktails and conversations, guests received “fake identities” on name cards, posed for fun paparazzi moments and enjoyed games and immersive experiences.
To make the buzz bigger, we conducted on-ground interviews with guests, capturing their reactions in real-time. These authentic moments turned into shareable content, sparking curiosity online and multiplying the effect of the event.
Once curiosity was built, we grounded it with authenticity. A “foodie’s table” was hosted, where food lovers got to taste dishes, soak in the vibe and share their experience online. This gave people first-hand proof of what made Sly Granny special.
Our 12-member team took charge of every aspect: from curating music playlists and arranging games to managing paparazzi-style moments, coordinating interviews and making sure the energy never dipped. Every detail was executed with precision, ensuring Sly Granny’s positioning as Ahmedabad’s next big fine-dining.
