We are your brand’s digital therapists. If you have a problem to solve or a product to sell, we can help. We are a team of creative engineers spanning specialities like branding, research, website development, design, content writing, creative shoot management and digital marketing through social media, search engine optimization and paid promotions.
You talk, we listen. And together we come up with intelligent solutions to help tell your story and sell your brand.
Meet Flora Fountain’s chief digital therapists, the two partners, Vasim and Shefali.
Founder and partner, Shefali heads Content and Technology at Flora Fountain. She is a digital media professional and writer with more than 15 years of experience working with media giants like HBO, Conde Nast and New Yorker during her decade-long stint in New York. She has also been product manager for Vogue, GQ and Conde Nast Traveller in India.
After her stint with Conde Nast in Bombay, her plan was always to move back to New York. But then Flora Fountain happened almost coincidentally, an idea discussed enthusiastically, and somewhat impulsively, with a long-time mentor. The lifelong fascination for Bombay gave the company its name, its initial home and clients. Over the years what started as a website and content focused agency, with clients like National Geographic Traveller, became a digital agency as we grew in confidence, strength and execution. Today, Flora Fountain is a digital agency that offers businesses with all digital marketing solutions under one roof, right from website design and ecommerce management to providing SEO services and shoot management.
Shefali is a MA in journalism and a one-time engineer who started her career writing front-end code! Apart from this, Shefali is a freelance culture and travel writer published in major magazines like National Geographic Traveller, GQ and Conde Nast Traveller. A connoisseur of bad bollywood, bad horror, good food and good comedy, she also runs #RickPick on Instagram to document the kitsch in everyday life, especially in auto rickshaws. Shefali is also a stand-up artist and co-founder of a comedy collective named, Mahila Manch.
Vasim Samadji is a partner at Flora Fountain, where he leads the Business and Marketing Strategy divisions. In a world where everyone is used to sugarcoating, his directness is often considered rude. But that shouldn’t be a problem if you like the no-nonsense approach. Because he is a seasoned professional with an MBA in marketing and over a decade of experience working with multiple MNCs. Vasim is a firm believer in the power of creation and he is passionate about cultivating innovative ideas, strategies and trends that shape both individuals and brands. Armed with market research, digital marketing strategy and branding experience, Vasim has a deep understanding of the human psyche and its effect on consumer behaviour. He is skilled at selling the right product to its target audience at a price that makes both the seller and buyer happy. Vasim’s vision for Flora Fountain is to build a community of free-thinkers who foster boundless creativity and bestow even the ordinary with a unique identity.
When not in his dapper suits, Vasim is a closeted poet and has also started an initiative called “An Evening With” which revolves around art of spoken words. He is a lifelong learner who is always eager to explore new ideas and challenges. So far Vasim has worked with more than 100 businesses for various needs and has made significant contributions to their success.
The experts who ensure that your business is the best and stand out among the rest!
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