Job Summary: Flora Fountain is seeking a skilled and motivated Mid-Level SEO Executive to join our digital marketing team. The ideal candidate will be responsible for implementing effective search engine optimization strategies to improve the company’s online visibility, organic search rankings, and overall website performance. This role requires a strong understanding of SEO best practices, data analysis, and the ability to collaborate across various teams.
Responsibilities:
- Conduct thorough keyword research to identify relevant and high-traffic keywords for the company’s products and services.
- Optimize on-page elements such as meta tags, headings, and content to align with targeted keywords and improve organic search rankings.
- Regularly audit and optimize website content, ensuring it is user-friendly, engaging, and search-engine-friendly.
- Collaborate with the content team to develop and execute an effective content strategy that aligns with SEO goals.
- Monitor and analyze website performance using SEO tools and Google Analytics, and provide regular reports on key performance metrics.
- Perform competitive analysis to identify opportunities for improvement and stay up-to-date with industry trends.
- Implement technical SEO strategies, including site structure optimization, crawl error resolution, and XML sitemap management.
- Collaborate with web development teams to ensure proper implementation of SEO recommendations.
- Stay informed about search engine algorithm changes and adapt strategies to maintain and improve rankings.
- Contribute to the development of link-building strategies to increase the website’s authority and domain ranking.
- Stay up-to-date with the latest SEO techniques and trends, sharing knowledge and insights with the team.
Qualifications:
- 2-4 years of hands-on experience in SEO, preferably within an e-commerce or digital marketing environment.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Experience with content management systems (CMS) like WordPress.
- Excellent analytical skills and the ability to interpret data to make informed decisions.
- Strong communication skills and the ability to work collaboratively across departments.
- Detail-oriented with a proactive and creative approach to problem-solving.
- Knowledge of local SEO strategies and mobile optimization is a plus.
