We built a custom ecommerce platform, built on Magento, seamlessly integrating with the ERP software. Following the best UI, UX and coding practices for jewellery ecommerce and retail business, we went a step further and introduced new features like gamification of the buying experience. Prices on the website were based on real time gold and other metal prices. Users could lock a price and use notifications for lower than average prices. This was in addition to the usual features of shopping cart, checkout, coupons and intuitive user-centered design.